COVID-19: The changing shape of the public sector and the supplier opportunity
Part 1 looks back at 2020, how the public sector responded to COVID-19 and the impact this subsequently has had on supplier engagement. This webinar considered some of the challenges faced, using examples from Cadence's own experiences through its work with current and new customers, specifically focusing on why knowledge of the market is essential as is the need to engage early.
The webinar then took a closer look at the make-up of the public sector, referencing our Ingenium database, the changes we have seen throughout the year and the areas of change we expect to see in 2021, focusing once again on a key element of early engagement - who to engage with.
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